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Your brand crosses the finish line with me.

I’m racing a 70.3-distance triathlon on July 18, 2027 — a 1.2-mile swim, 56-mile bike, and 13.1-mile run. Eleven numbered positions on my race kit are up for auction. All prices on this page are in Canadian dollars.

Back of race kit showing sponsor positions 1 through 3
Back panel — positions #1–#3
$0 CAD raised
GOAL $800 CAD · 0%
SWIM 1.2miBIKE 56miRUN 13.1miFINISH
$800 CAD to go to cover race entry. Anything raised beyond $800 CAD funds gear, travel, and nutrition.
The kit

Eleven positions, numbered.

Seven run down the spine, one on each sleeve, one on each thigh. This is the actual render — what you bid on is what ends up on the suit.

Live auction · 11 spots

The leaderboard.

Every spot shows the current top bid, backed by a real deposit. Outbid it to take the lead and the previous deposit is refunded automatically.

Race kit — printed as one file · artwork closes March 1, 2027
Process

How it works.

Three stages, same as the race itself.

Swim — the start

Place your bid

Enter your bid and pay a refundable deposit right away — 20% of your bid, minimum $10 CAD. The board updates live for everyone watching.

Bike — the grind

Get outbid, or stay in the lead

Outbid? Your deposit is refunded automatically, no action needed. Stay in the lead until the auction closes and I’ll follow up to collect your logo file — artwork is due March 1.

Run — the finish

Race day exposure

Your logo trains and races with me — on the road, in photos, and across roughly nine months of build-up content before race day.

The event

The race.

Date
July 18, 2027
Location
Muskoka, Ontario
Format
70.3-distance triathlon
Swim
1.2mi
Bike
56mi
Run
13.1mi

Why I’m doing this. Entry, travel, and a proper set of race gear for a 70.3 add up fast, and I’d rather race it well than skip corners to afford it. Selling ad space on the one thing that’s guaranteed to be in every finish-line photo felt more honest than a straight ask for money — you get something real for it.

Training runs through the fall and winter, with the bulk of race-specific volume from March through July 2027. Every group ride, long run, and the race itself gets your logo in frame.

Questions

FAQ.

Is this actually real?+
How much are you trying to raise?+
How does the deposit work?+
What do I actually get?+
Why does everything close on the same date?+
What if I get outbid?+
Who can’t sponsor a spot?+
Can one brand take more than one spot?+